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CoolTool is a unique automated neuromarketing platform expanding the opportunities of neuromarketing research to a previously unimaginable extent. Recently the company has developed and launched the beta version of unique webcam-based eye tracking running on Artificial Intelligence technology. It ensures a high precision of results and opens new opportunities for marketing research.

Recently the company has introduced the Emotion Measurement neuromarketing online tool. Respondents may complete surveys not in neuro-laboratories but in the more comfortable places where they usually come across advertising. Clients can collect data by just sending the link via different digital channels that is much more easier.

Surprises webcam-based eye tracking brings

First of all, the considerably high accuracy of results, followed by the unprecedented speed of the tool adjustment and usage, as well as wider possibilities now available for everyone.

Gaze movement tracking tool is perfectly suitable for testing of communication materials – videos, static advertising, product visibility on a shelf, and website mockups. From now on it will be accessible not only for digital and professional research agencies, but for mass usage by marketers, advertisers, designers, as well as all other actors who need consumer insights fast and affordable in terms of time and resources.

Ultimate advantages of webcam-based eye tracking

● The possibility to cover a wide audience immediately (you, as well as the respondents, don’t need any hardware as it’s an online solution).

● There is no need to equip a lab and invite people into one room to participate in the test as it always used to be.

● Respondents can take these tests regardless of their location – from the computer, laptop or from a smartphone.

● Respondents don’t have to install any kind of software.

● With the turned on webcam, you can conduct eye tracking and emotion measurement tests simultaneously, which is very important for the comprehensive testing of video advertising.

● You can use any webcam (inbuilt or external, though the better the resolution of the webcam, the more accurate the results).

● In case you don’t have respondents, you can use the CoolTool service to gain direct access to respondents from all over the world (online panels).

The CoolTool team continues to work on the improvement of its technology and strives to launch the most high-precision eye-tracking technology in the world in the nearest possible future. The company would appreciate hearing any feedback from users and calls to test their automated neuromarketing platform with a free account.

Article Source: http://EzineArticles.com/9995270

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One of my students wrote me recently. This is what she said, “I’m seriously occupied with academic issues but I should make money. To be frank, I’m overwhelmed.”

Well, the simple truth is, nothing is wrong with academics. Another the fact is, for anyone who is only into academics, you’re getting yourself ready to work as a possible employee.

However, what I encourage my students to try and do is to prepare to figure as self-employed digital nomads. It takes quite a while to sink in and many believe they will eat their cake as well as have it.

Some of the very influential and wealthy people on this planet today failed to attend college and several did, making it not regarding how many certificates you’ve got, really want understanding how the worldwide economy works today and rapidly evolving.

You must decide what you wish: more certificates or financial freedom. However, should you be still pursuing certificates for the age of 45 – 55, doesn’t necessarily make much sense. What are you going to complete with the certificate(s) once you retire at 60?

So my call for your requirements as you’re looking over this article is, start learning immediately to extend your digital footprints, reach and banking accounts. When you create more influence and impact, your checking account will definitely swell as the target audience beat a approach to what you create.

The generation having the greatest impact and creating the greatest wealth today are the ones between 27 and 43. Amazon started business in 1994 (27 a long time ago) along with the founder Jeff Bezos is amongst the richest men today.

Nigeria’s richest musicians and entertainers today are Davido, Burna Boy and Whizkid plus they are respectively 28, 30 and 31 in age. According to publicly published online sources, Davido, Burna Boy, and Whizkid are worth $25million, $17million and $20million respectively. In contrast, King Sunny Ade, Nigeria’s music legend, will be worth $12million and that he is 75 and started his music career in 1963.

What Davido, Burna Boy, and Whizkid have in common with Jeff Bezos is because they all harness great and bad the web and multiply their reach, income and wealth with the minute. Using the internet, Amazon reaches huge numbers of people all over the world that is certainly why Jeff Bezos has become able to create a whole lot wealth.

Using the online world, social media plus the associated technologies, Whizkid, Davido, Burna Boy, Tuface Idibia, Tiwa Savage, and Linda Ikeji emerged Nigeria’s wealthiest and the majority recognized influencers below 45.

While success on the internet is not a function of age, those born inside the digital era, the so-called millennials and Gen Y, have a very distinct advantage as they are able to swim through anything else digital like fish in water.

You too can create more impact, influence and income by copying what those prior to you with regard to wealth do. In short, using a web presence and finding out how to grow your reach exponentially.

However, turning it into “BIG” on the internet is not a walk through the park. You must be ready to put inside hours to find out how the entire web ecosystem works together make it possible for entertainers, entrepreneurs, academics, dieticians, teachers and freelancers like graphic and web developers, and sculptors, to say a few, create mind-boggling wealth.

To get going, you need social websites presence by creating account in at the very least three social websites platforms for example Facebook, Twitter, Instagram, YouTube, and LinkedIn. The ones you ultimately choose will be guided because of the goals you’ve got set for yourself. Having exactly what the techies call social networking handles is only the first step. You must also figure out how to post relevant content to seduce traffic.