How Logo Colors Can Improve Your Brand
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Red is a color that attracts men. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It is a color of energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. They are more powerful when combined with other colors.